ABOUT THE ARCH.
Retail, as it is widely practiced today, seems rigid & dusty. It lacks creativity and innovation. Cross-sector synergies between brands and businesses with similar values and target audiences are hardly ever created in conventional spaces. The touch points between B2C customers and brands are becoming more and more impersonal and are increasingly shifting to the digital world. Brands & companies that want to retain their customers emotionally and in the long term through an "experience culture" must focus on professional, face-to-face interactions with a genuine value-add.
*This is exactly where THE ARCH. comes in.
We focus on topics such as fashion, lifestyle, art, culture & entertainment and masterfully bring them together. This results in an all-around authentic link between the brands and the target group as well as the overall context.